Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv

[00:07:42] The Google Mentality Doesn't Apply to YouTube

[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower

[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People

[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse

[00:22:58] EDGE of the Web Sponsor: Site Strategics

[00:25:11] Archetypes in Thumbnail Design

[00:26:59] Paradigm Shift #3: Less Info, More Entertainment

[00:29:09] Emotion is a Higher Value Than the Topic

[00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Page One Power https://edgeofthewebradio.com/pageonepower

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The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415

Discover Calls - https://videocreators.com/seven-signals/discovery-call/