So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there's much discussion about how big this really is. Inside take: it's going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone!

Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter!

[00:03:57] ANOTHER Anti-Trust suit headed Google's way?

[00:10:19] EDGE of the Web Title Sponsor: Site Strategics

[00:11:17] Algorithm Updates come in … Threes, wait, Fours?

[00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:14:30] What you need to know about the "Helpful Content" update

[00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did

[00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned

[00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site

[00:32:42] #SEOChat

#StandwithUkraine edgeofthewebradio.com/ukraine