In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing.

In this episode, you'll learn:

- Allison’s journey from kitchen experiments to a successful Shark Tank pitch

- The rebranding process that led to Poppi’s breakthrough

- How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight

- Leveraging TikTok and social media to build a strong, engaged community

- Key strategies for scaling a beverage brand in a competitive market

- Allison’s advice for founders on navigating rapid growth and maintaining brand integrity

- Many more valuable insights for entrepreneurs

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform: