We Are For Good Podcast - The Podcast for Nonprofits

531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada


Listen Later

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

💡Learn 

  • Challenges nonprofits face in donor acquisition and retention
  • Turning One-Time Donors into Sustained Supporters 
  • The ins and outs of Multi-Channel Marketing Campaigns


Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada

For more information + episode details visit: weareforgood.com/episode/531.


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

...more
View all episodesView all episodes
Download on the App Store

We Are For Good Podcast - The Podcast for NonprofitsBy We Are For Good

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

259 ratings


More shows like We Are For Good Podcast - The Podcast for Nonprofits

View all
On Being with Krista Tippett by On Being Studios

On Being with Krista Tippett

10,318 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,858 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,356 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,588 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,252 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,649 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,164 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,941 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

838 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

783 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,176 Listeners

Kelly Corrigan Wonders by Kelly Corrigan

Kelly Corrigan Wonders

3,318 Listeners

How to Be a Better Human by TED

How to Be a Better Human

1,368 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,410 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,405 Listeners

Shortchanged by Little Bit of Good

Shortchanged

12 Listeners

The Habits of an Impactful Fundraiser by We Are For Good

The Habits of an Impactful Fundraiser

2 Listeners