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I’d be willing to bet that you’ve heard the term, “Ideal Client”. It’s kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some imaginary person on paper that checks off all of the boxes without really thinking about who we actually enjoy working with. But what I told you, that your ideal client is probably someone you’ve already worked with before? Someone right under your nose!

In today’s episode, we’ll break down:
1. What exactly is an ideal client and how do you find them and more people exactly like them?
2. How to generate more leads into your wedding business.
3. How to strategize, plan, and write your marketing content to speak directly to the customers you want to serve.

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