Tip the Scales

54. James (TopDog) Helm - Authentic Branding and Social Media Success


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Hitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.

James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn’t have it any other way. It allows me to connect with people on a deeper level and offer my experience, strength, and hope to those who are dealing with addiction or going through the devastation of a catastrophic injury.”

On this week's episode, Maria sits down with James (TopDog) Helm as they discuss starting your own business, creating a brand, gaining clients through social media, and dealing with addiction.


Key Takeaways

Set yourself apart. You don’t have to follow the norm. Follow the path that works best for you.

Be authentic. People can sense when you’re being fake. Being honest can help you build a more authentic brand.

Hire for the jobs you hate. Don’t force yourself to get bogged down in things you aren’t good at. Find people who excel in the areas you are weak.


To connect with James, follow him on Instagram @topdoglaw


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Previous Guests: Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others


Other episodes you might enjoy:

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4. Make the Choice: Champion for Kindness

5. Trust and Exposure: The Secret Promise of Media Campaigns

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