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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Cathryn Lavery (https://x.com/cathrynlavery), founder of BestSelf Co. (https://bestself.co), to talk about her incredible journey from architect to e-commerce entrepreneur. Cathryn built a multi-million-dollar business by creating tools that help people become the best versions of themselves. What started as a personal project to manage her ADHD grew into a thriving company with $8.2 million in revenue.

In this episode, we also talk about how Cathryn turned her design background into a successful e-commerce business and why she believes in the power of analog tools in a digital world. We also explore her experience selling her company to private equity, buying it back, and the lessons learned from that rollercoaster experience.

Questions this Episode Answers:

• How did managing her ADHD inspire Cathryn to create BestSelf Co. and grow it into a thriving company?
• Why does Cathryn believe in the power of analog tools in a digital world?
• What are the challenges and rewards of selling a business and buying it back?
• How can entrepreneurs scale their business by focusing on customer success and team building?
• How can AI and technology help streamline operations and improve business efficiency?

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This week we covered:

02:03 Meet Cathryn Lavery: From Architect to Entrepreneur
02:50 Sponsor Message: Win a $100 Amazon Gift Card
03:32 Cathryn's Business Journey
06:54 Challenges and Changes Post-Sale
09:51 Reacquiring the Business
14:01 Running the Business Differently
16:40 Living with ADHD
17:49 ADHD Life Hacks and Systems
18:35 Rebuilding the Company: Lessons Learned
20:44 Customer Acquisition Strategies
22:40 Product Offerings and Sales Channels
24:38 Challenges with Amazon
27:04 AI in Business and Healthcare
35:00 Advice for Aspiring Entrepreneurs
37:03 Conclusion and Final Thoughts