Host Brad Kearns talks with 33Shake.com founder Warren Pole about their revolutionary new natural energy gel product made from chia seeds. While the Primal Endurance approach rips on sugary performance nutrition products like drinks, gels, and bars, there are minimal alternatives for fat adapted athletes trying to get a quality source of energy on the go. While this podcast is not an advertising venue to tout products, we make an exception to discuss a consumer product on this episode because it represents an interesting breakthrough in the energy foods market. Warren describes just why consuming sugar during exercise is health and performance compromising, and the interesting approach of creating an all-natural dry product that you can add water to and create a gel-like fuel for use during exercise.