The Foundr Podcast with Nathan Chan

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire


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Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.


Listen to Nathan and Kendra discuss:

- What she learned from her failed business

- Fundraising and dealing with rejection

- The best piece of business advice she still follows

- Shifting her business model from wholesale to retail

- The nightclub atmosphere of Kendra Scott stores

- How philanthropy creates customer loyalty

- How to weather the storm as a founder

- Her new entrepreneurial memoir Born to Shine

And much more founder advice…


Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.


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    The Foundr Podcast with Nathan ChanBy Foundr Media

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