EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

545 | Visual Search Optimization with Crystal Carter


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Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search?

Let’s talk visual search optimization… today on the EDGE!

Key Segments:

[00:04:31] Throwback to Ep. 544

[00:06:35] Associated Intent

[00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My!

[00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:10:29] Stats, Stats, Give Me More Stats

[00:11:42] Ecommerce Implications

[00:13:14] More Rich Images on Your Website

[00:14:06] Optimizing for Visual Image Search

[00:17:47] LegoLand is Cool / User Generated Content

[00:20:32] AI-Powered Local Photos

[00:21:40] Let’s Find A Burrito

[00:22:37] Bridging the Gaps

[00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:25:09] Stock Photography

[00:27:17] Infographics

[00:28:13] International and Language-less

[00:29:41] All Things Logo

[00:36:09] Google Visual Search vs. Image Search

[00:37:06] MuM Knows Best

[00:39:29] Goggles or Googles?

[00:43:04] Users Want Google Lens

Follow our Guest:

https://twitter.com/CrystalontheWeb

https://www.instagram.com/crystalontheweb_/

https://uk.linkedin.com/in/crystal-carter-digital

https://www.crystalcarterseo.com/

Crystal’s Harnessing Visual Search for Optimization Opportunities!

https://moz.com/blog/seo-opportunities-visual-search

 

Thanks to our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower  

Wix https://edgeofthewebradio.com/wix 

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