In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.

Listen to Nathan and Erin discuss:

How Triangl started on a second date at the beach

When their manufacturer stole their idea

Why businesses undervalue word of mouth

Their “one bikini sale a day” mindset

Connecting with Hailey Bieber, Bella Hadid, and the Kardashians

Dealing with copycats and competitors

How they stayed lean amongst extreme growth

Her mental health challenges in coping with success

Coaching and mentoring women in business

And much more business and personal growth advice…

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