WATCH

▶️ ⁠Watch this episode on YouTube⁠

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EPISODE DESCRIPTION

In this episode, Dean and Jason are joined by Chad Gregory. Chad is the VP of National Sales at Dominion Lending Centres Inc. from Mississauga, Ontario, who has been with DLC since their early days in 2007. Chad's role includes the recruitment of Mortgage Agents, Mortgage Brokers, Mobile Mortgage Specialists, and Mortgage Brokerages.

Launched in January 2006, DLC has the most robust value proposition of any mortgage company in Canada, providing industry leading branding, marketing, training, technologies, systems, and support for all Agents. Today, DLC is Canada’s #1 national mortgage company with more than 3,700 Mortgage Professionals spanning the country.

Chad is here to discuss:

→ His career background before getting into mortgages and the grind of the early days of DLC.

→ Being the first brokerage to build a national brand and taking DLC from last to first in the country.

→ The sales skills he learnt from 10 years of door-knocking, strategies to become better at cold calling, and hacks to deepen client loyalty and create raving fans.

→ DLC's consistent investment into tools, technology, & AI, and their robust online training centre for Agents.

→ The multiple ways DLC's My Mortgage Toolbox mobile app is a game changer for a Broker's business.

→ What makes Velocity Canada's most powerful all-in-one platform for Brokers, and the impact of the Gold Rush campaigns on client engagement.

→ The power of continuous self-development, advice for Brokers, and 2026 predictions for DLC Brokers & ABW.

Chad's Book Recommendations:

• Raving Fans - Ken Blanchard & Sheldon Bowles

• Can't Hurt Me - David Goggins

• Good to Great - Jim Collins

• The Experience Economy - Joseph Pine II & James Gilmore

• Atomic Habits - James Clear

• Compound Effect - Darren Hardy

• Accidental Salesperson - Chris Lytle

• Money: Master the Game - Tony Robbins

DLC Website: www.dominionlending.ca

DLC LinkedIn: @DominionLendingCentres

DLC Instagram: @dlccanada

DLC YouTube: @DLCcanada

Chad Gregory's Email: [email protected]

Chad Gregory's LinkedIn: @ChadGregory

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CONNECT WITH THE HOSTS

📋 Dean Lawton's LinkedIn: ⁠@DeanLawton⁠

📋 Deryk Williamson's LinkedIn: ⁠@DerykWilliamson⁠

📋 Jason Marshall's LinkedIn: @JasonMarshall

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