Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself.

💡 Learn

• The Impact of the KONY 2012 Campaign + the Movement Surrounding It
• How It’s Built: 4 Core Pillars of a Movement that Sustains Itself
• Pro Tips + Lessons Learned

Today’s Guest
Bryan Funk, Managing Director, Modern Profit

Episode Highlights

• Bryan’s journey to where he is today (3:20)
• Bryan’s experience with Invisible Children (9:45)
• How It’s Built: 4 core pillars of a movement that sustains itself
• (14:40)
• Challenges nonprofits face when implementing grassroots strategies (23:05)
• How can we leverage this moment for our movements right now (30:00)
• Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)
• How to connect with Bryan (42:30)

For more information + episode details visit: weareforgood.com/episode/554.

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