March 16, 2021

563: Kira Hug | Copywriting For Jasmine Star, James Wedmore, and More

36 minutes

Copywriting has to be one of the most important factors in the success of the launch of a business. Today, I have one of the best in the business, Kira Hug. Kira helps small business owners and SaaS companies sell their ideas, products, services, and programs through copy that creates meaningful conversation. She’s unique in her approach because she allows business owners to ‘own their weird,’ and be fully true to themselves. She is also the co-host of the Copywriter Club Podcast.

I can’t wait to hear more from Kira’s story and learn more about winning copywriting that successfully launched for names like Jasmine Star and James Wedmore.

Things you will learn in this episode:

[00:01 - 06:40] Opening Segment

Sponsored ad

I introduce today’s guest Kira Hug

Host of Copywriter Club Podcast

Copywriter for many big-name, successful launches

Be sure to check out guestio.com and start booking

Kira gives us some background

Moving to Virginia during the awkward phase

Daughter of a pilot

Always into community building and connection

Into art and creativity as a kid

Following the artist’s path

[06:41 - 16:52] Relationships Paving the Path to Success

Kira talks about her college experience

Going to Virginia Tech for art

Starting in Graphic Design

Hanging out with a wide group of friends

Taking the different experiences into business

Relationships that led to a new path

Moving to NY from zero

From Enterprise Rent-A-Car to Este Lauder

Turned off to the corporate world

Going into the nonprofit world

The insights to prioritize learning and growth over a paycheck

Disillusionment with corporate jobs

Keeping the curiosity going till something sticks

The entrepreneurial itch

A word from our sponsor

[16:53 - 25:53] Copywriting for Jasmine Star, and James Wedmore

Kira talks about how she got started into copywriting

Working at a startup

Hired to write copy for friends at first

Encouraged by friends to keep doing copy

Kira’s ascension in the copy world

Finding good clients fast by investing in her brand

Invited to teach at a Mastermind retreat

Getting into the right room and saying yes

The progression to today

Going into partnership

Hosing a podcast together

Creating a community for copywriters

[25:54 - 35:30] Closing Segment

Who you know or What you know?

People are always first

You have to bring something to the table

Success comes from connecting and community

Unlikely relationship that became a path to success

Getting onto podcasts and networking

Example from Mike Kim

ThE RaNdOm RoUnd

How to engage with Kira

Links below

Final words

Tweetable Quotes:

“I knew that I wasn’t ready to become an entrepreneur, but I knew that that was finally the direction that I saw myself moving…” - Kira Hug

“I think the power of networking and being in the right room; if you can get in that right room with the right clients, it can be such a true game changer.” - Kira Hug

Resources Mentioned:

Copywriter Club Podcast

Copywriter Club Facebook Group

Spooked Podcasts

The Copywriter Club Website

Connect with Kira on Instagram and Twitter. Definitely go and check out https://kirahug.com/ to learn even more.

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By Travis Chappell