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564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon
In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding.
He shares:
• How they built OTAA from $2,000 and zero fashion experience
• The customer pain point that sparked the brand idea
• Their scrappy PR hustle that led to a $4K launch and 400K+ customers
• Why investing in branded content (even when everyone said not to) paid off
• How they scaled their Facebook Ads to 6-figures/month profitably
• The mental game of entrepreneurship—and learning to tolerate pain
If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click here
Connect With Fameez Haroon & OTAA
Fameez Instagram → Click here
OTAA Instagram → Click here
OTAA Website → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
View all episodes
By Foundr Media
4.9
564564 ratings
In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding.
He shares:
• How they built OTAA from $2,000 and zero fashion experience
• The customer pain point that sparked the brand idea
• Their scrappy PR hustle that led to a $4K launch and 400K+ customers
• Why investing in branded content (even when everyone said not to) paid off
• How they scaled their Facebook Ads to 6-figures/month profitably
• The mental game of entrepreneurship—and learning to tolerate pain
If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click here
Connect With Fameez Haroon & OTAA
Fameez Instagram → Click here
OTAA Instagram → Click here
OTAA Website → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
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