I Love Mortgage Brokering

565: How to Use Traditional Radio to Grow Your Mortgage Business

Listen Later

How to Use Traditional Radio To Build Your Business

  1. The biggest mistake people with radio (I made this mistake) 
  • How to use the radio as a backstage pass to grow your network 
  • How Radio should just be the tip of your marketing plan

    • Follow me on Instagram 

    I Love Mortgage Brokering: ilovemortgagebrokering.com 

    Find out more about BRX Mortgage: whybrx.com

    I Love Mortgage Brokering is brought to you by Finmo. 

    To learn more, visit: finmo.ca/ilmb

     

    In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy. 

    • The use of traditional radio marketing to grow a mortgage business.
  • Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
  • Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
  • How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
  • Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
  • Consistent show delivery and a structured framework are important for maintaining a professional standard.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    I Love Mortgage BrokeringBy I Love Mortgage Brokering
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    13 ratings

    More shows like I Love Mortgage Brokering

    View all
    The Tom Ferry Podcast Experience by Tom Ferry

    The Tom Ferry Podcast Experience

    1,122 Listeners

    Build Wealth Canada Podcast by Kornel Szrejber: Investor

    Build Wealth Canada Podcast

    15 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    576 Listeners

    The Mortgage Game by Ryan Wiley

    The Mortgage Game

    4 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,510 Listeners

    The Canadian Investor by Braden Dennis & Simon Belanger

    The Canadian Investor

    78 Listeners

    Be The Better Broker by Dustan Woodhouse

    Be The Better Broker

    3 Listeners

    TLDR by Devin Friedman, Sarah Rieger, Matthew Karasz

    TLDR

    27 Listeners

    Angry Mortgage by Ron Butler

    Angry Mortgage

    12 Listeners

    The Canadian Real Estate Investor by Daniel Foch & Nick Hill

    The Canadian Real Estate Investor

    33 Listeners

    The Loonie Hour by Steve Saretsky

    The Loonie Hour

    14 Listeners

    Commission Breath | For Mortgage Brokers & Loan Officers by Brandon Love & Tom Moffat

    Commission Breath | For Mortgage Brokers & Loan Officers

    1 Listeners

    Mortgage Tech Talks by Tom Hall

    Mortgage Tech Talks

    0 Listeners

    The Mortgage Broker Podcast by A Better Way Mortgage Group

    The Mortgage Broker Podcast

    1 Listeners

    The Wealthy Barber Podcast by The Wealthy Barber Inc.

    The Wealthy Barber Podcast

    59 Listeners