The Foundr Podcast with Nathan Chan

566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'


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In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse.

She shares:

• The celebrity deal that taught her the power of owning your narrative
• How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform
• The moment she knew she had a real business (hint: it wasn’t when she went viral)
• Her strategy behind raising and deploying over $1.6M via syndicates
• Why she passed on buzzy deals like Spritz Margs—and what she looks for instead
• The future of DTC, social selling, and creator-led commerce

If you’re a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today’s world.


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The Foundr Podcast with Nathan ChanBy Foundr Media

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