Hey everyone!! In today's solo episode, I break down SoulCycle's latest marketing campaign, where they're allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about: 

• My experience working at SoulCycle HQ in the marketing department 
• SoulCycle's latest marketing campaign, poking at Peloton
• What I would do if I were Peloton
• The comments and messages I've been getting from you all 
• How to engage in partnerships & brand collaborations that are actually effective and allow everyone to win

Hope you love it!!

PS this is the episode of HIBT I was referencing :) 

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