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In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand.
She reveals:
• Why she focused on the overlooked 35+ market and won their loyalty
• How she started with just £150,000 and her own wardrobe to fund the dream
• The retention-first strategy behind Trinny London’s explosive growth
• How the Trinny Tribe community drives word of mouth and deep trust
• Her honest take on raising capital vs. bootstrapping—and how to protect your vision
• The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion
If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Connect With Trinny Woodall
Trinny's Instagram → Click Here
Follow Foundr for More Business Growth Strategies
4.9
560560 ratings
In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand.
She reveals:
• Why she focused on the overlooked 35+ market and won their loyalty
• How she started with just £150,000 and her own wardrobe to fund the dream
• The retention-first strategy behind Trinny London’s explosive growth
• How the Trinny Tribe community drives word of mouth and deep trust
• Her honest take on raising capital vs. bootstrapping—and how to protect your vision
• The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion
If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Connect With Trinny Woodall
Trinny's Instagram → Click Here
Follow Foundr for More Business Growth Strategies
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