Richard Cooper is an entrepreneur, private equity investor, content creator, best selling author, speaker, and high performance coach known online as "The Unplugged Alpha". Richard has garnered over 1 Billion views on YouTube with his takes on men, masculinity, society, life, money, and relationships.

We discuss Cooper's perspective on modern masculinity, the challenges men face in today’s society, and his views on dating, relationships, and self-improvement. He also shares insights from his book, The Unplugged Alpha, emphasizing the importance of personal responsibility, resilience, and high standards.

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