Today I am back on the podcast with another great interview. I’m going to be chatting with Laura Rimmer, the author of The Alkaline 5 Diet, who is a fellow Hay House author (like myself).

Laura has had an interesting journey. At one point, she was a smoker, she was overweight, unhealthy—and over the course of about ten years she became an ultra marathon runner. So, obviously she got pretty fit and healthy. That started her on the health and wellness path and today—outside of being an author—she is a natural health coach, plant-based nutritionist, and speaker. She is also a former medical research manager for the UK’s Health Organization, a qualified advanced gym instructor, and organizer of The Natural Health and Vitality Conference.

Clearly, she has a lot of qualifications and a ton of knowledge to share. We’ll be talking a lot about how she got her book published and how her business has evolved over the past couple of years. If you’re writing a book or even interested in writing a book, this is a must-listen episode. Outside of books, there are also a ton of nuggets about some recent changes we’ve seen in the world of online health businesses. So grab a notepad and tune in.

In this episode, Laura and I discuss:

• The story of publishing The Alkaline 5 Diet
• High touch, low volume
• Creating a business that fulfills you
• SEO challenges and the ever-changing Google algorithms
• Some excellent phone-selling tips
• Keeping your funnels simple

3:30 - 10:30 - Laura’s Hay House story

10:30 - 16:30 - The evolution of Laura’s business (as well as online health businesses in general)

16:30 - 24:00 - Turning the old sales model on its head

24:00 - 27:00 - The SEO challenge

27:00 - 28:30 - Persistence and confidence

28:30 - 35:00 - The Rapid-five questions