Today on the Healthpreneur podcast we’re going to jump into the ins and outs of the product-based business world with Kevin Gianni. If you’ve never heard of Kevin, he is the head visionary, CEO, and co-founder of Annmarie Skin Care, a hugely successful all-natural skin care line.

Kevin transitioned from a virtual business to a product-based business after traveling around in a “Kale Whale”...tune in to find out what that’s all about. In many ways, Kevin isn’t your traditional entrepreneur; he’s got an interesting stance on business plans, goals, and expectations that may surprise you. Despite having no experience in the world of product sales, Kevin has learned by experience and mistakes; even having kids has changed the way he conducts business.

If you’re an entrepreneur looking to get your nose into a product business, this episode will really hit home and provide you with some priceless wisdom. If you find yourself getting bored and wanting to start something new, you’ll find some much needed gems that’ll steer you in the right direction. There are some things that we often (painfully) learn by experience, and we’re going to talk about some ways that you can avoid some of these pain points for yourself. I related to Kevin in so many ways during this episode, and I think you will, too.

In this episode, Kevin and I discuss:

• Managing expectations, building business plans, and setting goals.
• The entrepreneur’s tendency to create excitement and “drama.”
• The differences between an information and product-based business.
• Challenges, mistakes, and advice for product-based business owners.
• Leveraging a mature business to grow a new one.
• The product side of business and determining the market’s pain points.

4:00 – 8:00 - Backstory and the beginnings of Annmarie Skin Care

8:00 – 17:00 - Managing expectations, getting bored, business pros and cons

17:00 – 23:00 - Challenges, advice, and leveraging businesses

23:00 – 27:00 - Product sales and FDA protocol

27:00 – 29:00 - A mistake and its cost: The importance of keeping passwords secure

29:00 - 35:00 - The Rapid 5 & Bonus Question