Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️

💡 Learn

• How Gen Z is leading the charge in social giving
• Why impact creators are becoming powerful voices for change
• Ways orgs can harness the power of digital sharing 

Today’s Guest
Amit Meredith, Head of Marketing, GoFundMe

Episode Highlights

• Setting the tone + why this data matters (3:35)
• Key findings from The Social State of Giving Report (5:20)
• Generational giving differences (7:35)
• Next steps for nonprofits after reading this report (15:15)
• Tips for engaging influencers (17:25)
• Co-creating content with your community (23:00)
• Influencer + nonprofit collaboration examples (25:20)
• Amit’s One Good Thing: Bring that IRL and digital community together. Make it easy for people to share. (28:30)
• How to connect with GoFundMe (31:25)

For more information + episode details visit: weareforgood.com/episode/591.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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