into a $10M accessories brand in under three years.

In this interview, Pia breaks down the scrappy steps she took to launch

her first collection, the grassroots marketing hacks that made her

products go viral, and how celebrity moments like Hailey Bieber wearing

her designs gave the brand instant credibility.

From handmaking necklaces in her living room to building an accessories

empire stocked in global retailers like Selfridges, Pia shares exactly

how she grew fast without outside investment—and the mindset shifts that

kept her moving forward.

What you’ll learn from this interview:

• How Pia launched Heaven Mayhem with just $900

• The scrappy tactics she used to get her first sales

• Why “done is better than perfect” became her growth mantra

• How grassroots marketing can look like a $50K campaign (on a $300

budget)

• What happened when Hailey Bieber wore Heaven Mayhem

• How to scale products from handmade to factory production

• Why community-first brand building is more powerful than metrics

• How she scaled to $10M in revenue without outside funding

By the end of this interview, you’ll walk away with a proven blueprint

for taking an idea from scrappy beginnings to a multi-million dollar

brand—so you can apply the same principles to your own eCommerce

journey.

SAVE 50% ON OMNISEND FOR 3 MONTHS

Get 50% off your first 3 months of email and SMS marketing with Omnisend

with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

Learn directly from 7, 8 & 9-figure founders inside Foundr+

Start your $1 trial → https://www.foundr.com/startdollartrial

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

→ Starting from scratch? Apply here →

https://foundr.com/pages/coaching-start-application

→ Already have a store? Apply here →

https://foundr.com/pages/coaching-growth-application

CONNECT WITH NATHAN CHAN

Instagram → https://www.instagram.com/nathanchan

LinkedIn → https://www.linkedin.com/in/nathanhchan/

CONNECT WITH PIA MANCE

Website → https://heavenmayhem.com/

Instagram → https://www.instagram.com/piamance/

LinkedIn → https://www.linkedin.com/in/piamance/

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES

YouTube → https://bit.ly/2uyvzdt

Website → https://www.foundr.com

Instagram → https://www.instagram.com/foundr/

Facebook → https://www.facebook.com/foundr

Twitter → https://www.twitter.com/foundr

LinkedIn → https://www.linkedin.com/company/foundr/

Podcast → https://www.foundr.com/podcast