Welcome back to the 2025 Social Impact Trends That Matter series! 

Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year. 

The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don't want to miss it. 

Check out the link to Adam O'Briens GPT he created for testing

Learn: 

• Practical strategies for running effective tests and pilots to optimize your operations, from donation pages to supporter engagement
• The importance of adopting an iterative, "try stuff" mindset to drive continuous improvement, even with limited resources
• How leveraging accessible technology and a donor-centric approach can unlock significant growth and impact

Episode Highlights: 

• Leveraging Technology for Nonprofit Success (6:07)
• Practical Pilots and Testing Strategies (12:00)
• The Role of Technology in Nonprofits (20:20)
• Personal Stories of Philanthropy and Impact (26:08)
• Adam O'Brien's One Good Thing: Don't be afraid to take that 1% step, that will change your mission. Focus on yourself and focus on your mission (31:49)

Episode Shownotes: https://www.weareforgood.com/episode/599

Transcript: https://otter.ai/u/to4TlP1-2X2BIBjKBLX4FdPhOGU?utm_source=copy_url

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