A recent Practice Under Water episode prompted Richard to have his friend Michael Arias on the show. Known as the Ground Marketer, Michael is an expert at advanced guerrilla marketing, and he's the founder of The Dental Marketer. He shares when to put down the facebook ads and SEO in favor of more immediate analog lead generation opportunities. Grab a pen and take notes as Michael gives specific tidbits--Ground Rules for Growth. ** https://thedentalmarketer.site/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156 Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Courses: https://thedentalmarketer.site/ground-marketing Podcast: https://thedentalmarketer.site/media