Click HERE to book a free strategy session to decide on coaching. Most farmers I know are not charging enough to generate a healthy profit and be sustainable, which causes so many problems in our businesses. And, one of the main reasons farmers give me for not increasing prices is you're afraid of losing customers. Guess what? Your people aren't buying from you based on price. They're buying from you because of the relationship and the connection you have built. Join me on this episode where I teach you the six steps to raise your prices without losing customers. On this episode, I'm talking all about

• How to best announce a price increase.
• How to have your customers feel supportive of a price increase.
• Why it's important NOT to explain your price increase!
• Two things you can do to make customers feels even more excited to pay more money.
• The importance of realizing you should never apologize.
• How to guarantee customer loyalty.

Plus I'm sharing my exact email of how I communicate with my customers and why I have such a loyal and supportive customer base. It's much easier than you might think.