The Andrew Faris Podcast

6 Tactical Takes On The Current State Of DTC


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Scaling an ecommerce brand today means confronting rising costs, shifting ad platforms, and the hype cycle of new tools like AI. In this episode, Andrew Faris cuts through the noise with six clear, tactical lessons drawn directly from his work with high-growth DTC brands.

You’ll learn why retention advertising is often the most overlooked source of incremental revenue, why Meta remains the most powerful platform for growth despite the complaints, and how AppLovin is emerging as a serious performance channel. Andrew also breaks down why creative success is harder than most founders realize, what the AI “trough of disillusionment” means for operators, and how the right mix of vision and process can transform a business.

If you want practical insights that can help you make smarter ad spend decisions, improve your creative process, and position your brand for sustainable growth, this episode is a must-listen.


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CHAPTER TITLES:

00:00:39 - Spend Money On Retention Advertising

00:04:16 - A.I. Delusion

00:08:51 - Related Points For Customers

00:17:51 - META Is Still AWESOME!

00:23:26 - App Lovin

00:26:57 - Bring In The RIGHT Team


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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The Andrew Faris PodcastBy Andrew Faris

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