“The biggest surprise to me was the fact that at the core, there is no standard for how ingredients are labeled. So something as simple as vitamin C, which is a great ingredient that helps with so many things, there's 35 different synonyms for vitamin C. Fragrance has 32 different synonyms, formaldehyde has 12, gluten 27, and even water has over 60 different ways that it could be labeled—and it's water. How can a consumer be expected to find the right products for her and tailored to what she needs?” says Sabrina Noorani, founder of ClearForMe, a platform to increase ingredient transparency for brands and retailers. In this episode of Clean Beauty School, mindbodygreen beauty director and host Alexandra Engler chats with Noorani about her experience as a beauty consumer, what people search for in formulas, and what ingredients she personally uses. 

Show notes: 

-Follow Sabrina and ClearForMe

-ClearForMe’s trend report

-Read more about topics mentioned in this episode: cracks on lips, sensitive skin, retinol, retinol application tips, best retinols, skin longevity, eczema, mindfulness, sleep for skin, tips to help you fall asleep, waterless beauty.

-Shop products mentioned in this episode: Silk Sleep Mask.

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