You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing. You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video! Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!!

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing. You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video! Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!!

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing. You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video! Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!!&nbsp;

61| Attract the Right People with This Brand Strategy

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

Each week, discover how to:
- find your niche and ideal YouTube viewer
- plan 30–90 days of content fast
- write magnetic hooks & simple scripts that sell
- film with confidence (no expensive gear required)
- design thumbnails & titles that boost clicks
- turn subscribers into leads, clients, and impact
- get more views on YouTube

If you're a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.

Follow the show and grab free resources at thisisvirginiakerr.com
IG & YouTube: @thisisvirginiakerr

Business

Entrepreneurship

Marketing

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with confidence (no expensive gear required) - design thumbnails & titles that boost clicks - turn subscribers into leads, clients, and impact - get more views on YouTube If you're a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how. Follow the show and grab free resources at thisisvirginiakerr.com IG & YouTube: @thisisvirginiakerr

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

Each week, discover how to:
- find your niche and ideal YouTube viewer
- plan 30–90 days of content fast
- write magnetic hooks &amp; simple scripts that sell
- film with confidence (no expensive gear required)
- design thumbnails &amp; titles that boost clicks
- turn subscribers into leads, clients, and impact
- get more views on YouTube

If you're a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.

Follow the show and grab free resources at thisisvirginiakerr.com
IG &amp; YouTube: @thisisvirginiakerr

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61| Attract the Right People with This Brand Strategy

61| Attract the Right People with This Brand Strategy

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