This episode is an add on to the Money Mastery series because, while I’ve been getting a lot of praise for these episodes, I hear and can feel the fear out there holding you back from putting these things into action. Find the full transcript at prosperouscoach.com/61.

A listener, Jil, said: 

“I would have never considered odd number pricing. Great tips! You continue to challenge my mind’s instinct to want to charge lowers prices than I should. It does freak me out though.”

And that’s why I’m doing this episode today because Jil isn’t the only one feeling freaked out about pricing enough to earn well.

Find show notes for today’s episode at prosperouscoach.com/61

You took a huge leap not long ago … deciding to invest significant money and time into learning how to coach.

Your dream of having your own coaching business doing something you love has driven you forward so far.

But now, it’s time to prove to yourself that you can make a real business out of this. You can earn well, replace the income of the job you so want to leave.

Get Out of the Low Zone

You’re reading a lot, listening to this podcast. Doing a lot of brave things behind the scenes.

And when potential clients present themselves to you, you do enroll them … at some low price you’ve pulled out of nowhere.

No matter how you justify it, some part of you knows just then that you’ve let yourself down a bit. You know that the real reason for charging those low fees is that you don’t yet believe in your value as a coach.

Oh I’ve been there! It’s an icky feeling. 

And that icky feeling can negatively affect your relationship with your client. In fact, there’s some part of you feeling resentful when you work with that person even though it’s buried in shadow.

But it feels so much safer to stay in the LOW ZONE.

You’ve convinced yourself (at a high cost) that it’s best to own your newness to this role of coach and business owner instead of owning all that brought you to this moment.

And there is so much life and work experience, wisdom, training that has brought you to this moment.

Own Your Value Now

You know when other types of new companies open their doors they too invest heavily in their start up with faith in their dream. But they didn't start by pricing themselves so low that they couldn't recoup their start up costs rapidly. They know they can’t because they must recoup the startup costs rapidly.

I guarantee you that there are coaches out there starting with pricing in the HIGH ZONE of pricing. 

They take ownership of all they brought to the table and believe in themselves. That energy flows out to their potential clients so that YES is a foregone conclusion.

And within a few months those coaches have paid themselves back for the start up costs of their business. They are now moving

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
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