Today we’re getting into episode 61 of the Healthprenuer Podcast. Over 60 episodes, can you believe that? It seems like we started this podcast just the other day! Well, there are more to come where those 60 came from.

Today I am chatting with Dr. Spencer Nadolsky, who is a young physician—fresh out of med school—and he’s going to talk about his journey from brick-and-mortar to an online practice (with a lot of lessons learned thrown in). He is a board certified family medicine physician, but his medical doctrine is lifestyle-as-medicine—he tries to stay away from pharmaceuticals by having his patients lead healthy lifestyles. What a crazy idea, right?

The cool thing about Spencer is that he has a rabid social media following. At the moment, he has about 65,000 followers on Instagram, 25,000 followers on Facebook. And the key lesson he’s learned? It’s not about the number of followers you have, but how dedicated they are. So we’re going to dive into the marketing behind all of this and how you can work on getting a dedicated following—not just a big following—in your business.

In this episode, Spencer and I discuss: 

• The medical school grind 
• The unfortunate realities of working at a hospital 
• Spencer’s lifestyle-as-medicine doctrine 
• Why Spencer is known as “The Doc That Lifts” 
• The ridiculous number of certifications required for online doctors 
• Why it’s okay to develop strong opinions as a physician 

4:00 - 9:00 - The medical school, medical practice story 

9:00 - 12:00 - Spencer’s beginnings at SteadyMD 

12:00 - 16:30 - The confusing world of “telemedicine” 

16:30 - 21:00 - Building a proper social media following 

21:00 - 24:00 - The challenges of dealing with already-healthy people 

24:00 - 27:30 - Enjoying the process and going deeper, not wider 

27:30 - 30:00 - Learning about marketing, copywriting, and selling 

30:00 - 33:00 - The Rapid-Five Questions