Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝

In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!

💡Learn: 

• How reframing challenges as opportunities helps us see beyond transactions to deeper impact
• Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
• How storytelling and purpose-driven work can spark powerful transformation
• Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.

Episode Highlights: 

• Activating Supporters for Engagement (01:09)
• Beth’s Journey to Nonprofit Consulting (03:01)
• Understanding Engagement and Data (06:57)
• The Power of Abundant Thinking (11:02)
• MapMoveMeasure Framework Explained (15:52)
• Key Metrics for Engagement Strategies (22:54)
• The Importance of Storytelling in Philanthropy (30:04)
• Look up and notice the big picture (32:10) Beth’s One Good Thing

Episode Shownotes: www.weareforgood.com/episode/610

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

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