Fundraising doesn’t have to feel transactional—and it shouldn’t.

This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.

With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.

Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.

👉 Learn:

• Why community is your greatest multiplier
• How to move from transactional asks to transformational engagement
• Strategies to turn supporters into passionate ambassadors
• Lessons from employee giving campaigns that sparked movement
• How ethical storytelling and joy fuel lasting connection
• Practical ways to build a platform for engagement and influence

Episode Highlights

• Introducing the Multiplication Mindset and Redefining Fundraising (01:32)
• Community Voices: Sharing Meaningful Connections and Belonging (04:18)
• The Susan G. Komen Foundation Movement Strategy (07:14)
• 4 Strategic Principles for Nonprofit Growth (22:29)
• Joy as a Strategic Multiplier (45:31)
• Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)

Episode Shownotes: www.weareforgood.com/episode/628

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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