A large part of running an automotive shop is sales and focuses on having the right service advisor. Join Cecil as he talks with shop owner BJ Lee and advisor trainer Scott Caster about sales skills, top objections, and how to find the value to share with potential clients. 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.

A large part of running an automotive shop is sales and focuses on having the right service advisor. Join Cecil as he talks with shop owner BJ Lee and advisor trainer Scott Caster about sales skills, top objections, and how to find the value to share with potential clients. Check out more content from The Institute at gearforshops.com. Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.

A large part of running an automotive shop is sales and focuses on having the right service advisor. Join Cecil as he talks with shop owner BJ Lee and advisor trainer Scott Caster about sales skills, top objections, and how to find the value to share with potential clients.&nbsp;
Check out more content from The Institute at gearforshops.com.&nbsp;
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.&nbsp;

63 - Sales, Objections, & Finding Value

The Institute’s Leading Edge Podcast is where forward-thinking Automotive Service and Repair Shop Owners come to sharpen their skills, expand their knowledge, and gain an edge in today’s competitive market. Hosted by The Institute’s team of seasoned consultants and leaders with decades of real-world experience, you’ll get direct, actionable advice tailored to the unique challenges of running and growing an auto repair business.
Each episode feels like a one-on-one coaching session. Whether it’s improving profitability, building stronger leadership skills, mastering marketing, developing your team, or planning for long-term success, you’ll find strategies you can implement right away.
Have a question about your shop? Send it in, and we’ll answer it on the show.

Business

The Institute’s Leading Edge Podcast is where forward-thinking Automotive Service and Repair Shop Owners come to sharpen their skills, expand their knowledge, and gain an edge in today’s competitive market. Hosted by The Institute’s team of seasoned consultants and leaders with decades of real-world experience, you’ll get direct, actionable advice tailored to the unique challenges of running and growing an auto repair business. Each episode feels like a one-on-one coaching session. Whether it’s improving profitability, building stronger leadership skills, mastering marketing, developing your team, or planning for long-term success, you’ll find strategies you can implement right away. Have a question about your shop? Send it in, and we’ll answer it on the show.

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63 - Sales, Objections, & Finding Value

63 - Sales, Objections, & Finding Value

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