Every movement starts with a message—but how do you make yours truly stick?

In this reflective episode of Making a Movement: Voice + Vision, Jon and Becky revisit some of the most powerful voices from past conversations to explore the heart of messaging that moves people. It’s not just about what you say—it’s how you say it, who hears it, and whether it invites people to see themselves as part of something bigger.

Featuring powerful moments and lessons from:

✨Rick Shadyac, former President and CEO of ALSAC / St. Jude Children’s Research Hospital, on earning trust through clear, consistent messaging
 🎙️ Stephen Hackett, podcaster and proud St. Jude dad, whose personal story shows how vulnerability can unite a community
🌍 Dr. Bertrhude Albert, co-founder of P4H Global, on leading with dignity and crafting messages that honor people’s lived experience
🎤 Gloria Umanah, founder of Hope Booth, on using creativity and authenticity to spark hope

This episode is a field guide for anyone trying to bring their mission to life through message. Whether you’re just starting to shape your story or refining a message you’ve been carrying for years, you’ll find inspiration, encouragement, and next steps you can take today.

Tune in and learn how to bring your voice and vision together in a way that inspires action—and builds something that lasts.

Episode Highlights:

• The Power of Clear Messaging (02:01)
• St. Jude’s Impact and Vision with Rick Shadyac (05:31)
• Stephen Hackett’s Story (10:01)
• Dr. Bertrude Albert and P4H Global (15:01)
• The Role of Community in Movement Building (20:01)
• Gloria Umanah and the Hope Booth Initiative (22:30)
• Empowering Through Education (24:00)
• Conclusion and Call to Action (25:01)

Episode Shownotes: www.weareforgood.com/episode/635

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter