In this episode, Steve Coughran breaks down one of the most important metrics for scaling profitably: the LTV to CAC ratio. He explains how to calculate it, why aiming for at least 3:1 matters, and how it can attract investors and fuel sustainable growth.

Drawing from real-world experience turning around and scaling companies, Steve shares actionable tips to boost customer lifetime value, lower acquisition costs, and track these numbers over time to guide smarter decisions. If you’re serious about scaling, this is one metric you can’t afford to ignore.

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