The Healthpreneur Show with Yuri Elkaim

64 - What John Berardi Learned Growing Precision Nutrition Into a $40 Million Company


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Today we have the man, the myth, the legend, Dr. John Berardi on the Healthpreneur Podcast! This is a really exciting episode for me because I’ve known John for a while now and he is just a really special person. Not only he is a super caring, awesome guy, but he has years of experience and a ton of wisdom to share. He’s also Canadian, and we all know how I feel about fellow Canadians. 

John is the founder of the Precision Nutrition Certification Program. With Precision Nutrition (PN) he has grown the company to over 100 employees and 40 million dollars in revenue, in addition to helping 50,000 students become elite health and fitness coaches. Outside of PN, John is also an advisor to Apple, Equinox, Nike and Titleist. He was recently selected as one of the 20 smartest coaches and 100 most influential fitness professionals in the world. 

But going beyond the accolades, I love sitting down to talk with John because we always have amazing conversations. During our conversation, we talked a lot about growing pains and the journey of building a business like PN. We also discussed the remote nature of his company and how that works. Regardless of where you are in your business, there are a lot of things that John has learned over the years that you will benefit from in this episode. Grab a pen and paper, because this is a big one.

In this episode, John and I discuss: 

  • The humble beginnings of Precision Nutrition 
  • The “vendor lock-in” strategy 
  • What goes over the wall vs. what happens behind the wall 
  • How to run a remote company 
  • Why sometimes it needs to hurt 
  • Stepping into an appropriate role as the founder 

4:00 - 10:00 - The start of PN and their new business model 

10:00 - 17:00 - Growing pains and the holacracy system 

17:00 - 21:30 - Your unique ability and how to find your perfect role as a founder 

21:30 - 29:30 - Hiring A+ players vs. “mold-able” players  

29:30 - 36:00 - Keeping culture in a remote workplace 

36:00 - 39:00 - Using personality quizzes and test projects for hiring 

39:00 - 42:30 - The number one skill entrepreneurs must possess for lasting success 

42:30 - 50:00 - The Rapid-Five Questions 

...more
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The Healthpreneur Show with Yuri ElkaimBy Yuri Elkaim

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