Professional Builders Secrets

65. Why Margins Are Linked To Marketing With Russ Stephens

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In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins.



INSIDE EPISODE 65 YOU WILL DISCOVER

  • How much builders should be spending on marketing
  • The biggest blind spots most builders miss when marketing
  • A step-by-step guide to scaling
  • The business model that is helping builders thrive in today’s industry
  • The key resources builders need to help them ramp up their business
  • And much, much more.


    • Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand.


    ABOUT RUSS STEPHENS


    Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.


    Connect with Russ: linkedin.com/in/russstephens



    TIMELINE

    • 3:33 Supply and demand ratio in marketing
    • 7:48 How to ramp up your marketing
    • 14:07 Should every building company scale?
    • 25:46 A business model set up for success
    • 32:11 The key resources builders need



      • LINKS, RESOURCES & MORE


      Professional Builders Secrets Book: associationofprofessionalbuilders.com/professionalsecretsbook


      APB Website: associationofprofessionalbuilders.com


      APB on Instagram: instagram.com/apbbuilders/


      APB on Facebook: facebook.com/associationofprofessionalbuilders


      APB on YouTube: youtube.com/c/associationofprofessionalbuilders


      Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

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