Meet Christina Martin Kenny 🤝, founder of Guava Tree Strategies. In this episode, Christina shines a light on sustainable fundraising and why keeping passionate staff is so important in nonprofits. She shares her inspiring journey into social impact, blending personal stories with her professional experience.

Christina busts common fundraising myths like the pressure to bring in money instantly and instead champions building genuine, lasting relationships with donors. She also opens up about fundraiser burnout and the weight of unrealistic expectations, reminding us to honor the people behind the work ✨

Tune in for a heartfelt reminder that philanthropy is about people and the love we pour into our causes. 

Episode Highlights: 

• Christina's Journey into Social Impact (02:29)
• Understanding Sustainable Fundraising (09:14)
• Tactical Steps for Fundraising Success (18:46)
• The Importance of Retention in Fundraising (18:46)
• Supporting Fundraisers for Long-Term Success (28:14)
• Avoiding Burnout During Year-End Fundraising (38:16)
• Misconceptions About Fundraising Goals (40:20)
• Christina’s One Good Thing (42:22)

Episode Shownotes: www.wearforgood.com/episode/651

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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