Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. It’s what positions us to advise clients entering the incubator who find themselves at a fork in the road of how to move forward. We want to give you some guidance, and let you know what we would do if we were in your shoes. 

None of these options are wrong, it’s all centered around what works best for you, what feels fun, and what facilitates you playing to your strengths. There are plenty of scenarios that work amazingly for some people and don’t work at all for others. The question to focus on is not what is right, and what gets the greatest return, but what feels attainable for you. If something is not in step with who you are as a person, it’s not going to work!

More often than not, it comes down to the question of whether you have set yourself up to be successful within the options that you have available, and the limitations that they present. Maybe you need to pivot, maybe you need to reassess your offer, maybe you need to reach a new audience, or maybe, you need to re-adjust your expectations. These are the conversations we are having a lot with our audience, and we never get tired of them! 

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