A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy!

After a quick week off the team is back in action with some compelling news this week.

Don't be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you're still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.

Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.

We've got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web!

News from the EDGE:

[00:06:04] Is it rock-bottom for Google Ad support?

[00:10:19] Breaking news: Author bylines are NOT a ranking factor

[00:18:17] EDGE of the Web Title Sponsor: Site Strategics

[00:19:35] TikTok is worried that non-skippable videos might hurt their engagement

AI Blitz:

[00:22:23] Microsoft's New AI Tools Let Anyone Create Retail Media Content

[00:24:55] OpenAI Announces ChatGPT Team For The Workplace

[00:25:46] Google unveils new set of AI-powered tools for retailers

AI Tools:

[00:27:50] Leak: Google launching premium Bard Advanced

[00:28:48] Anthropic researchers find AI can learn to deceive

[00:29:42] Monetize your audience with your AI companion

[00:31:19] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:32:53] Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th

[00:35:11] Large SEO Reddit Community Taken Over By New Moderators

[00:36:31] Google Says Ignore Spammy Links From AI-Generated Blogs

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources:

Anthropic

Personage

Microsoft AI Tools

Google: New AI Tools

Search Engine Journal

Search Engine Roundtable

Search Engine Land

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Twitter: @MordyOberstein

Twitter: @TheMann00

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