We Are For Good Podcast - The Podcast for Nonprofits

655. We Are For Good + Givebutter: Locking Arms for Impact - Jon McCoy, Becky Endicott, and Max Friedman


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Special Episode: PART TWO

If you caught our Monday episode, you knew something big was coming—and today’s the day we finally get to share it. We Are For Good is joining the Givebutter family! 🩵 💛

We're joined by Givebutter’s Co-founder & CEO, Max Friedman, to unpack the heart, the why, and the how behind this partnership. This community has always been about democratizing access—to ideas, tools, and connection—and now, together with Givebutter, we’re taking that mission to new heights. You’ll hear the behind-the-scenes story, the moments that made us believe this was meant to be, and how together, we’re building the world’s most loved and trusted home for changemakers—a place where the best nonprofit software, content, and community are accessible to all 🌍

We’ve always said this movement isn’t about us—it’s about you. So come celebrate, dream with us, and get ready for what’s next. Because friends, this is only the beginning ✨ 

Episode Highlights: 

  • We Are For Good Announcement (00:52)
  • Introducing Givebutter Co-Founder & CEO, Max Friedman (01:22)
  • Givebutter’s Origin Story and Shared Values (03:30)
  • How Our Teams Connected & the Vision for Accessible Tech (05:00)
  • The Essential Role of Community and Fun in Nonprofit Work (07:59)
  • Mental Health, Wellbeing, and the Evolving Theory of Change (10:29)
  • The Journey and Impetus for This Major Partnership (13:47)
  • Our Vision for the Community’s Future and Impact (17:43)
  • Highlighting the Power of Individual Community Members (26:05)
  • Max’s One Good Thing: Purpose for Future Generations (35:07)

Episode Shownotes: www.weareforgood.com/episode/655

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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