Does this sound familiar: you know who your ideal client is and you know how to sell but something still doesn’t feel as easeful or enlivening about your coaching practice as you imagine it could? In this conversation with strategic coach Linda Ford, we explore what it means to coach at your personal edge, how to enrol clients who are a Yes to working at that edge, and the adaptive strategies that each of us have that can get in the way of us enrolling our ideal clients. Linda Ford, Ph.D., PCC, is a strategic coach who works with leaders and coaches that want to make a difference. She is a certified Presence-Based Coach® and has a Ph.D. in Human and Organization Systems. Linda helps her clients live into their bigger selves so they can fulfill on what matters most to them, and is the author of the book, “The Fourth Factor: Managing Corporate Culture”. A list of resources mentioned in the podcast can be found here: https://www.coachesrising.com/podcast/how-i-upleveled-my-coaching-business-with-linda-ford/