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"No." - Mark Zuckerberg

🤔 What would happen if you lost access to Facebook for 90 days?

Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing.

Backstory - Corrie woke up this morning to find her primary account (Corrie Miracle) suspended for a meme she posted 1 year ago in The Cookie College Facebook group. The meme? Here ya go... [RSVP to our newsletter to see this - I don't wanna get in trouble]. This is the offending meme.

Facebook admits that its software is still learning and tends to err on the sides of "too strict" and "too loose" as it learns from human reviewers if it hit or missed the mark on content violations. 

🤖 "Our technology proactively detects and removes the vast majority of violating content before anyone reports it." 

"Our human review teams use their expertise in certain policy areas and locales to make difficult, often nuanced judgment calls. Every time reviewers make a decision, we use that information to train our technology. Over time, across millions of decisions, our technology gets better, allowing us to remove more violating content. " (read more here)

Okay - but how does this affect you? Here's the thing - Corrie didn't just get a post deleted. She also got a slap on the wrist - a big one at that.

• ❌ No Facebook Lives for 90 Days (hosting or attending)
• ❌ No Facebook Ads for 90 Days
• ❌ No Facebook Page Posts / Management for 90 Days
• ❌ Posts in groups will appear lower in feeds (no expiration) 

And this isn't it. Last week, the SCM Instagram Account got a wrist slap from a meme of a person choking their own shadow with the caption "When you finally figure out who's been ordering all those cookie cutters." 

But get this - the meme was posted in an Instagram story that had expired over a year ago. And yet Facebook still deleted the content even though it was no longer publically accessible.

So what do you do? I doubt you'll love my recs but here they are:

• ➡️ Go back into your post history - business, Instagram, and person profiles - and delete any content that skirts the line of appropriate and "could be slightly offensive." 
• ➡️ Add a second admin to your business pages. 
• ➡️ Stop posting controversial content - politics and other hot-button topics - to any accounts associated with your business pages. 

Hey - I don't make the rules. I just get in trouble with them, and I'm trying to save you from a similar fate.  I (Heather here) got a ban last year from saying that 🏡 homes with 🕷️ in them should be 🔥 to the ground. (I've since publically apologized to all spiders who were offended). But the ban happened instantly - in fact, it was a comment I made on a Facebook Live on storefronts. As soon as I had made the comment, in less than 60 seconds, my account was flagged and suspended from interacting on Facebook Lives for 30 days. 

👀 Like - yeah, I couldn't even watch them let alone engage. 

Is this ideal? No. Is it fair? Probably not. But are you a business owner with leads coming in from Meta-owned properties? Yes. And I think this is important enough to stir some action to mitigate the further loss of your content and profiles.

🕷️  Long live the spiders.

Have you experienced issues with the AI enforcement tech? Feel free to start a thread in the Sugar Cookie Marketing (Group).