Aurélien Guichard reaps what he sows... and then facets it. The rose and tuberose in his fragrances? It's sourced directly from his own organic flower farm in Grasse.  So yeah, in addition to being an illustrious, brilliant, 7th-generation perfumer responsible for some of your favorite smells (*cough cough* Gucci Guilty, Versace Eros, Narciso Poudree, Burberry Hero) Guichard is redefining what it means to be sustainable, natural, and locally-sourced (and not in an annoying greenwashing way). We discuss his path to perfumery, the inspiration behind Matière Première, and how you never know when an old fragrance formula might resurface and become the next... Gucci Pour Homme.

FRAGS MENTIONED:

Scents of Wood Plum in Cognac, BDK Gris Charnel, Robert Piguet Petit Fracas, Matière Première: Neroli Oranger, Cologne Cedrat, Santal Austral, Encens Suave; Robert Piguet Fracas, Giorgio Beverly Hills Giorgio, Robert Piguet Petit Fracas, Matiere Premiere French Flower, Guerlain Aqua Allegoria Anisia Bella, Sean John Unforgivable, Gucci Pour Homme, Matière Première Crystal Saffron, Gucci Guilty, Narciso Rodriguez, Narciso Poudree, Burberry Hero, Versace Eros, Matière Première: Radical Rose, French Flower; Kenzo

FOLLOW: @matierepremiereparfums @aurelienguichard

SHOP: luckyscent.com (code: 10pr for 10% off orders over $40)

FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)