The only way to grow a profitable roofing business for the long haul is to build an effective sales team. On today’s podcast, I talk sales with Becca Switzer, owner of Roof Sales Mastery. Becca teaches roofing contractors how to find, hire, and train successful salespeople with her proven step-by-step system that avoids all the typical mistakes most business owners make.

What you’ll hear in this episode:

• Why a great sales team makes ALL the difference in your business
• “Nothing happens until someone sells something.” --Henry Ford
• Becca’s background and the path that led her HERE
• Who should I hire?
  • What NOT to do
  • Leave what you did in the past
  • Don’t hire people already in the industry
  
  
• How should I pay?
  • The problem with the straight commission
  • The “pay-per-appointment” strategy
  
  
• Mistakes that salesmen make:
  • Wasting time with details, being the “telemarketing call robot”
  • Not knocking on doors at the right time of day
  
  
• Tips for struggling salesmen:
  • Seek out legitimate training
  • Sound like a “normal human being”
  • Acknowledge how they feel
  • Apologize for knocking on their door
  • Use a name-drop
  
  

Resources:

Becca’s website: Roof Sales Mastery  (Find her courses here, too!)

Find Becca on youtube and Facebook: Roof Sales Mastery

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