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Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web!

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Key Segments:

[00:03:57] Introducing Joy Hawkins

[00:05:40] Joy's Backstory in the Industry

[00:06:53] Taking the Role of an Educator in the Space

[00:08:15] EDGE of the Web Title Sponsor: Site Strategics

[00:09:29] SEO vs. Local SEO

[00:13:24] Valuable Tactics in Local SEO

[00:18:13] EDGE of the Web Sponsor Riverside.fm

[00:20:18] Why User-Generated Content is Such a Major Factor in Today's SEO

[00:24:27] How Do We Know That Citation Platforms Aren't Being Indexed on Google?

[00:25:59] Entering Into Niche Markets

[00:31:57] EDGE of the Web Sponsor Wix

[00:33:08] Why do Operating Hours Affect Rankings?

[00:37:37] Local SEO Recommendations For a Small Budget

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Riverside: https://edgeofthewebradio.com/riverside

Follow Our Guest

Twitter:https://twitter.com/JoyanneHawkins

LinkedIn:

https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca