Want to avoid the biggest mistakes in hormone optimization? Get free daily insights here: https://nicomislenp.kit.com/8050eeea5f

Your hormone replacement therapy patients are not getting better because the traditional TRT clinic model is designed to fail. In episode 68 of the Nico Misleh Podcast, host Nico Misleh is joined by men’s health expert and clinician Justin Groce to reveal the truth about building a successful health optimization practice. They discuss why authenticity is the most powerful tool for attracting patients, how to transition from a W2 employee to a thriving business owner, and the secrets to creating content that educates and converts. Learn the strategies to move beyond basic TRT, improve patient outcomes, and build a purpose driven clinic that gives you freedom.

Are you ready to truly master hormone replacement therapy and build a profitable cash based clinic that changes lives? Stop guessing and get the proven roadmap inside The HRT Master Course. Sign up here: ⁠https://hrtuniversity.com/hrtcourse/⁠⁠

Follow Justin on IG: https://www.instagram.com/justin_l_groce/

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below:

- Nico's Daily Newsletter: ⁠⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠⁠ (yes, it's daily... and yes, people stay subscribed)

- Join HRT University: ⁠https://hrtuniversity.com/⁠

- Join the HRT University Facebook Group: ⁠⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr⁠

Chapters:

0:00 - The Dangers of Private Equity 'Cash Grab' TRT Clinics 

0:41 - Meet Justin Groce: The NP Revolutionizing Men's Health 

2:03 - From Personal Trainer to NP: Justin's Origin Story 

3:07 - Why We're a 'Health Optimization' Clinic, NOT a TRT Clinic 

4:10 - The Surprising Link Between Bodybuilding and Functional Medicine 

5:23 - How Do You Know When It's Time for a Career Change? 

6:41 - The Grind of Being a Self-Employed Personal Trainer 

7:50 - Why Nurse Practitioners Should Ditch the W2 & Start a Business 

9:04 - My First Job as an NP (And Why I Knew I Had to Leave) 

9:41 - The Biggest Mistake Clinicians Make When Starting a Business 

10:41 - How To Start Your Clinic Part-Time (The Blueprint) 

12:25 - The #1 Mindset Holding Back New Entrepreneurs 

13:30 - How COVID Forced My Clinic into Telehealth (And Why It Was a Blessing) 

15:02 - How to Properly Educate Men on TRT (For Clinicians) 

17:17 - The Abundance Mindset: Why I Give Away My Best Content for Free 

18:51 - There's No Scarcity: Why I Refer Patients to My "Competitors" 

20:03 - The #1 Secret to Building a Successful Personal Brand 

22:23 - Why Your Name Is a Better Brand Than Your Clinic's Name 

24:40 - How Faith and Family Life Fuel Entrepreneurial Success 

26:16 - The Best Investment a Man Can Make (It's Not What You Think) 

27:38 - Overcoming the Scarcity Mindset That Haunts Entrepreneurs 

28:57 - How Becoming a Father Changes Your Business Priorities 

30:55 - The Humbling Reality of Being a Dad and Business Owner 

32:07 - How to Balance Fatherhood and Running a Business 

33:42 - How to Manage Your Time as a Parent & Entrepreneur 

35:21 - The #1 Regret of Highly Successful People 

37:01 - Why You Can't Buy More Time 38:03 - Is It Hard to Become a "Social Media Guru"? 

39:34 - Why Content Creation Is Non-Negotiable for Modern Clinics 

40:36 - Do You Need to Run Paid Ads for Your Clinic? 

41:36 - Did You Expect Your TikTok Channel to Go Viral? 

42:18 - Why You Don't Need a Million Followers to Succeed 

44:06 - The Future of HRT: Where Is The Industry Going? 

45:45 - Why HRT is the "Internet" of Modern Medicine 

47:29 - What Happens to Wellness Clinics When HRT Goes Mainstream? 

50:52 - Where to Find and Connect with Justin Groce