What if the reason change doesn’t last is because you’re using the wrong strategy, not the wrong goal?

New year, same problem: most people set big goals and quit before February. But what if change wasn’t about willpower, but about identity, peer groups, and accountability that actually works?

In this solo episode, I break down three tools that actually make change stick. These are the exact strategies I’m using in my own business and life right now and they’re already creating massive momentum.

If you’re tired of setting goals and not following through, this episode will give you a practical roadmap for doing it differently this year.

Resolutions fade. Identity lasts. Change your story, upgrade your environment, and get accountable to someone who truly matters. You won’t need another “fresh start.”

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